The web version of the WhatsApp Business app allows users to access all its features from their computer, making it easier to manage customer interactions. It enables automation of responses and efficient tracking of customer chats. By using this app, companies can significantly enhance their customer service and support operations.Bulk WhatsApp messaging can be a powerful tool for businesses for several reasons. Here's a detailed look at why businesses might need it and how it can be beneficial:

• Mass Messaging:Businesses can send messages to a large number of customers simultaneously. This is particularly useful for announcements, promotions, or important updates.
• Time-Saving:Automating bulk messages saves time compared to manually sending individual messages to each customer.
• Quick Response:Businesses can use WhatsApp for customer support, addressing queries and issues in real time.
• Automated Responses:Automated messages can handle common queries, providing instant responses to customers and freeing up human resources for more complex issues.
• Customer Feedback:Easily collect feedback through surveys or direct questions, helping businesses improve their products and services.
• Market Research:Conduct market research to understand customer preferences and trends.